Monday, December 21, 2009
Name: Pamela Rodgers
Route Location: Mayport Village
Brief Description: The second phase of this project is a logo redesign for JTA. After living in San Diego for 6 years and seeing
how polluted a beautiful place can get in such a short amount of time, my redesign is a sense of purpose for the environment. Using alternative fuels or biodiesel gas, JTA can do their part in preserving the air we breathe and the wildlife that we cherish. The leaves on the new logo represent a new direction JTA is going with more efficient routes and green fuel choices. I chose the Moderna typeface to connect the past “modernism” of Jacksonville to the “new modern” city Jacksonville is becoming.